Some say the best place in the world is a non-profit organization, because there is a noble cause behind it that makes you feel good inside. Some say the best place is a corporate mainly because as long as you love what you do then your job is your cause, and if the corporate is…
Randy Hlavac is a lecturer in the Medill IMC department and teaches Digital, Social and Mobile Marketing. He teaches his classes to use the most sophisticated social monitoring and management systems while building actual social and mobile marketing strategies for companies throughout the world. Hlavac is also a faculty advisor for Vitamin IMC and is…
Do the right thing in the right time and be coherent from the beginning to the end it is very important in any public relations plan. When we do not follow these simples’ rules, we can all by ourselves build an issue with strong potential to become a crisis. This week we talked in class,…
It is always a challenge to frame stories based on a new perspective or in a new angle. That is the challenge of every writer, whether a journalist or public relations professional. This fresh look over old stories can certainly refresh our vision of everything surrounding us, whether businesses, people, culture. Definitely, everyone and everything.…
The Brazilian sandals “Havaianas”, initially developed as the durable shoe for the Brazilian worker, repositioned itself to penetrate the world of fashion, so to become the most stylish, colorful, and widespread sandal in the world. How it started – In the early 90s, most Brazilians low-income people use the sandals in a regular basis while…
What to do when a crisis is installed? Should you be proactive or reactive? As I have said in a previous post, for businesses in general, they should delight their audience through their blogs focusing on: Solving their audience problems (bringing solutions). Providing recommendations. Being enthusiastic and fun. Providing information that is needed, that will save…
Let’s start a conversation. So, I will trow a few ideas here and you can add to it, all right? Please, add to it. For businesses in general, they can delight their audience through their institutional blogs and by emailing online newsletters, focused on: solving their audience problem (bringing solutions) Providing recommendations Being enthusiastic and…
If your target audience is not online,I good way to go is investing in traditional media. So, learning about your audience will be crucial to understand if they watch more TV, or listen more read, or if they really prefer to catch up the news through newspaper. So, if you are doing a campaign for…
There is a tool that I like to use for different purposes, as a writer, public relations professional or marketer. I first use this tool when I am filtering what I’m going to blog about, especially when I’m out of ideas or I have so many in mind that I can pick only one, then…
In order to build a two-way relationship, the inbound methodology focus on moving strangers into visitors, then into leads, next into customers, and finally into promoters of your website. They will say to their friends how awesome your company are. The old method have the sales only at the end of the journey. It was an…
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