Unhappy customers = source of learning. The beauty of doing a Public Relations Plan is not only finding where you are going wrong, the objective is to do it right or even better. Research is essential for this reason. Even in life you need to stop sometime to hear what people have to say. It…
“Change resisted can be a source of stress and anxiety, but when welcomed, a catalyst for transformation and growth”. I totally believe in that. However, sadly, in a first moment all people can see is how disruptive even small changes can be. Some are so afraid of changing that they prefer living in a horrible…
Image retrieved from Slide Share The RACE formula means Research, Assessment (or planning), Communication (delivering), and Evaluation. These four steps can lead you to a well-thought and efficient Public Relation plan. Photo retrieved from The marketing eye In RESEARCH you should put together all the data available whether based on a search for secondary information…
Let’s have a short talk about everything. You can add your comments too. These are my thoughts about some of the news and articles that I have read here and there. Transparency and sincerity: two powerful components in Public Relations Unhappy customers = source of learning. The beauty of doing a Public Relations Plan…
Spring is knocking in the door. One week had past of the annual rite of setting the clocks forward one hour, however we can still see groggy Canadians rubbing their eyelids. It is interesting see that what started during the First World War in Germany (1915) and Britain (1916) to conserve energy can end up…
Who would say that one of the most influential PR in the world – Pam Edstrom – would simply and instantly answer my approach by Twitter. In one click she followed me back. In another one we were exchanging emails, ending up in an interview. It is so surreal how social media can connect people from…
Pam Edstrom is one of the most influential PR people in the world. To sum up, I say that for years she was Microsoft’s Director of Public Relations. For three decades, she has lead WE Communications, the second largest PR company in the world, operating in 17 offices. Photo sent by Pam Edstrom Priscilla Rios:…
I came from Brazil six months ago to Canada, and I must say NEVER in my life nor in my dreams I thought I would share ideas with Pam Edstrom. She is everything and much more. She knows a lot about technology and about Public Relations. My guess is she is THAT SUCCESSFUL due especially…
Plant the seed and reap relationships. Public Relations is based genuinely in relationships. Is an art of building connections, making a bridge between the organization and the public. Cultivate those relationships is not that difficult, all you need is to be present, respect them, and be sincere in your feelings. Relationships are so powerful and…
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