How to delight customers?

Let’s start a conversation. So, I will trow a few ideas here and you can add to it, all right? Please, add to it.

For businesses in general, they can delight their audience through their institutional blogs and by emailing online newsletters, focused on:

• solving their audience problem (bringing solutions)
• Providing recommendations
• Being enthusiastic and fun
• Providing information that is needed, that will save time and money of their readers.

The three pillars of customer delight are: innovation, communication, and education. Producing content that will raise awareness, will educate, will inform them somehow according to their needs (Maslow hierarchy of needs). It is not what you say, but how you make them feel.

Your blog, whether corporative or personal, can be used to delight as long as your priority is to serve people.
The knowledge, the expertise of your product and of your audience are essentials. So, by delighting your target I mean, not ending the relationship when you close a sale. By delighting, I mean, find ways they can give their email to you, through your blog, signing up for a newsletter where you will provide your new products, but – first and foremost  -, you will provide information that is needed by your reader. A good way to do that is following the 80/20 rule: 80% of your content should be interesting and helpful, and 20% can be more  promotional, talking about your new products and how it will easy your reader’s life.

Thus, if you sell diapers, you can have a newsletter for first-time mommies, and have experts or doctors giving their words about “when it is the right time to stop using diaper” and “how to make this process easier”, etc. Basically, in this way you are providing value to them, delighting them, not only trying to sell to them all the time. In this way, you can perfectly be the expert or bridge your audience to the experts, interviewing those who have the knowledge that your target needs.