Do the right thing in the right time and be coherent from the beginning to the end it is very important in any public relations plan. When we do not follow these simples’ rules, we can all by ourselves build an issue with strong potential to become a crisis. This week we talked in class,…
The Brazilian sandals “Havaianas”, initially developed as the durable shoe for the Brazilian worker, repositioned itself to penetrate the world of fashion, so to become the most stylish, colorful, and widespread sandal in the world. How it started – In the early 90s, most Brazilians low-income people use the sandals in a regular basis while…
In order to build a two-way relationship, the inbound methodology focus on moving strangers into visitors, then into leads, next into customers, and finally into promoters of your website. They will say to their friends how awesome your company are. The old method have the sales only at the end of the journey. It was an…
As I journalist, Public Relations and Marketer professional, I use several tools that inspire me or just help me to create better headlines. Here I share some tools hoping it will be helpful to you too!
I kind of fell in love with the O2 after I read this article, about how they got right back up when facing a crisis. They knew how to reach people’s feeling personalizing their messages, making each tweet full of identity and sense of humor. Retrieved from wired.co.uk Although the article was wrote three years…
Image retrieved from Slide Share The RACE formula means Research, Assessment (or planning), Communication (delivering), and Evaluation. These four steps can lead you to a well-thought and efficient Public Relation plan. Photo retrieved from The marketing eye In RESEARCH you should put together all the data available whether based on a search for secondary information…
Plant the seed and reap relationships. Public Relations is based genuinely in relationships. Is an art of building connections, making a bridge between the organization and the public. Cultivate those relationships is not that difficult, all you need is to be present, respect them, and be sincere in your feelings. Relationships are so powerful and…
To build an organization, to create an empire, to lead a massive crowd, to create a movement or a revolution, the very first sparkle of this powerful energy is trusty. Trust is everything. Without it, nothing left. In an organization, trust comes from various ways and forms, so as in your personal life. How to…
When do you think in managers, you may stereotype a guy sitting behind his desk and giving orders, announcing changes, hiring or firing. Perhaps, something that you think is far away from your reality. As a matter of fact, many of us are managers, dealing with the circumstances of life, managing maternity, school, work, social…
If you have been working really hard on your public speech, here is a great speech to inspire you to get there! This guy knows how to catch your attention from the beginning and he is such a charismatic speaker that I started to nod my head in agreement as soon as he started speaking! Note the…
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