It is always a challenge to frame stories based on a new perspective or in a new angle. That is the challenge of every writer, whether a journalist or public relations professional. This fresh look over old stories can certainly refresh our vision of everything surrounding us, whether businesses, people, culture. Definitely, everyone and everything.
However, to be able to look things from a different perspective, we need to release ourselves from the press-release we are used to write in an automatic way. It is also good to have a mental distance from the story too, so we can reflect about it, reducing the influence of self-bias. Whatever you write about whoever you want, the most important thing in my personal opinion as a former journalist and an always-storyteller, is to believe in the truth behind each vowel and each consonant you are typing in. In this way, you’ll never corrupt yourself nor weaken your truths. Is really important to be aware that your verbs are pillars of your writing, not because they bring controversy, but demonstrate your concern for brooding cyclical stories, tracing new perspectives on worn lines of thought.
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