Have you though recently about the importance of virtual communities? How social media changed the game? How most organizations deal with Social Media? I hope your answers are yes, after all this is the world we are living in right now! You may not master the subject, but you cannot put your head in the…
Who is your audience? What is their ages, do they have kids, what are their status, what stuff they like to buy, where they go to have fun, where they go to relax, what you cannot see about them, what is implied that may define their principles, their values. Know your audience so deeply as…
By the conversations on twitter, crossing social media data, film makers may know in advance how much money a movie is going to raise. This is the power of social media folks! Social media give us the opportunity to transform the psysical environment through subject ideas jotted down on a virtual environment. So, let’s begin our actions with…
So, let’s assume you have already figured out what your voice is, and now you are using the social media platform to be heard, but how you are going to measure your success? Let´s have a quick class about it, watching this video: Alana Odegard, the director of Communications at the The Winnipeg Chamber of…
Action, evidence and confidence, one leads to another. Usually it starts with an action, then you face a evidence and that will build or destroy your confidence. We are all cutting stones in our daily basis, but what are your purpose? What are you building? Run from your confort zone! Look from another perspective. Try…
Behind each product, there is a big idea well combined with a vision, you must bridge both through principles. Theses principles will reduce the gap between the big idea and your vision, bringing a meaningful and deep context that will surround the product. What this is all about? Well, your hard work will build a…
At some point you will need to make a choice in your life: how are you going to stand out from the crowd? You must use your communication power to reach it! Hopefully, at the end, you will bring much more light than dark as a result of your choices. In this journey, you may complain a…
We read the people around us in each opportunity we have. The question is, how accurate is our reading? When we read a person we do it in comparison to our personal values, and values are invisible. They are not in our heads, they are in our guts. (Deep, isn’t it?) On the other hand, culture is…
Ethics & Corporate Social Responsability was the topic today, given by Mr. Jeff Henry and to start well, here goes a polemic question: when are you allowed to lie? No, you are not allowed to lie to skip the work (it would not be ethical, would it?), but maybe to save a life or while playing…
Yesterday I learned a lot about organizational behavior. First of all (you may be asking.. and it is ok because I was wondering it too) Why study organizational? Being straightforward, it will help you to foster greater satisfaction at your job, whether as a employee or a manager, so why not as a public relation…
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