It is always a challenge to frame stories based on a new perspective or in a new angle. That is the challenge of every writer, whether a journalist or public relations professional. This fresh look over old stories can certainly refresh our vision of everything surrounding us, whether businesses, people, culture. Definitely, everyone and everything.…
What to do when a crisis is installed? Should you be proactive or reactive? As I have said in a previous post, for businesses in general, they should delight their audience through their blogs focusing on: Solving their audience problems (bringing solutions). Providing recommendations. Being enthusiastic and fun. Providing information that is needed, that will save…
Let’s start a conversation. So, I will trow a few ideas here and you can add to it, all right? Please, add to it. For businesses in general, they can delight their audience through their institutional blogs and by emailing online newsletters, focused on: solving their audience problem (bringing solutions) Providing recommendations Being enthusiastic and…
If your target audience is not online,I good way to go is investing in traditional media. So, learning about your audience will be crucial to understand if they watch more TV, or listen more read, or if they really prefer to catch up the news through newspaper. So, if you are doing a campaign for…
ere are a list of websites that can inspire you when creating your own brochure or poster. Start by taking a look here:
Do you have the Inbound Marketing certification offered by HubSpot? If not, all you need is to click here and watch 11 video classes for free (really cool material) and then take an online test after that. Your certification will expire in one year, than you can re-take the test. The thing is, there is a…
The power of a relationship goes far beyond the budget you have. You can learn this lesson in your regular routine, no need to be a PR professional to understand that. Today, for example, I had a busy agenda and I did not have time to go home and have lunch, plus I didn’t…
Great news! We are cleaning the house today to receive a special guest! Christine Schultz,the Global Chief Marketing Officer (CMO) of Colliers International, is going to give an exclusive interview to our “Studying Public Relations” blog. photo from prnewswire It is an amazing opportunity to hear directly from her, a professional with 20 years of marketing…
Unhappy customers = source of learning. The beauty of doing a Public Relations Plan is not only finding where you are going wrong, the objective is to do it right or even better. Research is essential for this reason. Even in life you need to stop sometime to hear what people have to say. It…
“Change resisted can be a source of stress and anxiety, but when welcomed, a catalyst for transformation and growth”. I totally believe in that. However, sadly, in a first moment all people can see is how disruptive even small changes can be. Some are so afraid of changing that they prefer living in a horrible…
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